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Profit Is A Choice

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How to Create a Laser-Focused, Profitable Interior Design Firm

Jun 13, 2021

148: How to Create a Laser-Focused, Profitable Interior Design Firm

with Desi Creswell

With me today on the podcast is Desi Creswell. Desi is a coach focused on helping Interior Designers get out of the overwhelm and learning to live with more freedom and fulfillment. Desi is a co-author in the second edition of The Power Talk Friday Experts book produced by LuAnn Nigara and A Well-Designed Business. 

Desi and I will be talking about finding focus in your business, not only in the day to day, but in the longer term as well. Stay tuned for a great conversation. 

Topics Mentioned:

  • Focus

  • Ease

  • Constraint

  • Distraction

Key Thoughts:

  • Although I was busy, I didn't necessarily feel focused on where I was headed and also felt like I wasn't as effective as I could have been both personally and professionally. Desi Creswell (2:44) 

  • When I started looking at the cost of some of my add ons, I started realizing, truthfully, I could do it. But did I want to pay the price to get it? Michele (5:29) 

  • I think part of the problem that we run into as women and mothers is that we don't define what have it all actually means to us. Desi Creswell (6:43) 

  • I can't live my life on the Peloton in business. Because at some point, I'm tired, and I've got to get off, I've got to have rest, I've got to give my body my mind. Michele (16:12) 

  • What I teach really is a process for kind of reining in and collecting those ideas, breaking them down into really small, doable tasks, so that you're really going to see that project or initiative, or system that you're putting in place through to completion. Desi Creswell (20:28) 

  • I just want to encourage our listeners, just start with asking yourself what you want and what you need in your home and in your family. Michele (38:28) 

Contact Michele:

Contact Desi:

References and Resources: