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SEO and Messaging for Your Design Business

Jul 17, 2022

199: SEO and Messaging for Your Design Business

WITH Erin Ollila

 

With me today is Erin Ollila. Erin is a copy coach and conversion copyrighter and so much more. Erin believes in the power of words and how a message can inform – and even transform – its intended audience. Today we will be talking about the intersection of SEO, messaging and copyrighting for your marketing materials. Get ready to take notes!

 

 Topics Mentioned:

  • Messaging

  • Customer Journey

  • Audience

  • Voice of Customer Research

Key Thoughts:

  • I speak in words and not numbers. But when we look at how we approach our marketing for our business, even though it's copy related, there's so many ways that numbers actually play like such a valuable role in decision making. Erin Ollila (1:28) 

     

  • Sometimes we tend to think in silos, let's do our copywriting. Now, let's do our messaging or do our messaging and then do our copywriting. Now let's do our marketing, as opposed to really thinking about holistically and strategically how all of these places intersect. Michele (29:45)  

     

  • It's not a once and done, it's a once and then monitor, because I know that my copy has shifted and changed over the years, with the times with what I offer with what I do with what my client needs. Michele (35:18) 

     

  • We don't need to start from scratch, some business owners might find that their message has completely changed. And some might just need to do some tweaking to make things clearer. But what this comes down to is knowing our audience.  Erin Ollila (39:09) 

 

Contact Michele:

Contact Erin:

Resources and References: