The Sales Secret: Building Trust that Converts

Feb 1, 2026

302: The Sales Secret: Building Trust that Converts

Joining me on the podcast today is Kathy Pace. Kathy is a dynamic, high-energy coach who teaches sales through a lens of trust—trust in ourselves, trust in the process, and trust in the client’s ability to clearly share what they want and need.

In this episode, we’re reframing the sales conversation and exploring how trust transforms the entire experience, making it more authentic, effective, and enjoyable for everyone involved. Get ready for an energizing, insightful, and fun conversation about sales that just might change how you think about it.

Topics Mentioned:

• Trust in Pricing and Process

• Confidence in execution

• Human to human sales connection

 

Key Thoughts: 

• Trust in pricing and processes provides confidence for execution of the sales process.

• Aggressive sales tactics can erode trust.

• Human to human approach transforms client’s lives rather than just closing a transaction.

• ReCEPT (Relaxed, Connected, Engaging, Personalized, Transformational).

   

   

Contact Michele:

• Email: [e-mail]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

 

Contact Kathy:

• Email: [e-mail]

• Instagram: @chattykathypace

• LinkedIn: linkedin.com/in/kathycraggpace/

• Website: kathypace.com

 

References and Resources:

• Work with Me

• The Designers' Inner Circle - Become a Member Today   

• CFO2Go

• Metrique Solutions